Research shows that while 5.1 billion people in the world own a cell phone, only 4.2 billion own a toothbrush. If statistics like this don’t prove that mobile devices are everywhere, I am not sure what does. Our world has changed so drastically in recent years. Technology has advanced at a dramatic rate. Texting, email, and social networking are the new norms of communication, while face-to-face communication has been thrown on the backburner (unless, of course, you’re talking about FaceTime). We are in an era where if you tell someone that you don’t own a Smartphone, you might as well be telling them that you take a horse and buggy to get around because you’ll get the same reaction.
Mobile marketing is the marketing of the future. As is the case with every trend, marketers will hop right on and use this growing popularity of the Smartphone as an opportunity to sell their product. Although many companies have not yet adopted mobile devices as a marketing strategy, you should be expecting that they will within the next few years.
On the other hand, the companies that have already implemented mobile marketing into their plan have definitely benefited from all of its advantages, and they have come up with their own creative ways to use mobile marketing. One example is Starbucks. Their mobile app allows customers to pay for their purchases by simply scanning the barcode on the screen of their mobile device. They do this by using a digital prepaid Starbucks card. This not only makes things more convenient for consumers, but also helps the company pay fewer fees. These fees can sometimes top 2 percent on credit-card transactions. It also helps to make lines move 10-20 percent faster during Starbucks’ peak hours.
It will be extremely important in the coming years for companies to incorporate a mobile marketing plan. It does not need to be as complex as Starbucks, but with the continually increasing popularity of Smartphones, integrating some aspect of mobile marketing will be essential for a company to grow. Keeping ahead of trends is necessary. Mobile marketing is already playing a huge role, and it will only continue to advance.
Wells, J. (2012, May 16). 11 incredible mobile marketing statistics. Retrieved from http://www.viralblog.com/mobile-and-apps/11-incredible-mobile-marketing-statistics/
Kharif, O. (2012, Aug 23). Starbucks schools other retailers on mobile payments. Retrieved from http://www.businessweek.com/articles/2012-08-23/starbucks-schools-other-retailers-on-mobile-payments